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101 ST. CLAIR AVE. W.

Camrost Felcorp

For this refined purpose built rental project in the heart of Toronto’s Midtown neighbourhood, we wanted to create a brand that would emote the sophistication of a luxury hotel. The result was branding with gold tones and contrasting serif and sans serif fonts to reinforce elegance and hierarchy. We applied the logo—a sleek leaf-like icon with characteristics of a building—in patterns throughout all collateral materials to tie everything together in a single and memorable graphic element.

Signage Campaign
Print Collateral
Brochure Design
Digital Advertising
Film
Web Design/Development
Copywriting
Photography