Bell Media Inc.
With a music event intended to cater to an edgier Canadian audience, Bell Media and iHeartRadio were looking for a campaign that would speak to the energy and vigour of this audience. We had the opportunity to make this event pop both experientially and visually, and needed to engage festival attendees in a unique way.
The final product was branding with stream of consciousness-inspired doodles, a wild west feel, and collateral that highlighted the artists invited to perform. We applied these visual concepts to an interactive sign-up booth that enticed concert-goers to post about their experience through photos on social media. Our initiatives provided the client with organic content and a touch point to gauge how well audience-reliant promotion strategies worked for their brand.