Developed by Bell Media, the world-class iHeartRadio Beach Ball music festival needed an up-to-date, young approach to their marketing and design. We created visuals for fresh new apparel, OOH signage, social media campaigns, and other brand collateral in a bright, colour block aesthetic to communicate the event’s playful tone. Using imagery and objects that universally represent summertime fun—popsicles, lollipops, and patterned paper cups—we met our objective of appealing to cool, music-savvy and beach-going Millennials.