Film / Motion Graphics
We drew from our range of design skills to visually represent Magna technology by transforming the brand’s logo into a motion graphic. From there, we produced a commercial that used technology-inspired visuals in a dynamic a graphic overlay to represent the user experience of the product. Combined with the alluring graphic elements that car commercials are known for—leveraging angles, the gleam of the product exterior—we were able to speak to the high tech capabilities of the application while still selling it as part of a customer’s daily routine
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