Servicing clients that seek tangible results
Brands come to Gladstone Media because they want to work with a small team Toronto based that can work with them just as the larger creative agencies do - our team offers every service, including social media marketing, email marketing, logo design, video production, and digital strategy - to name just a few.
On what Gladstone is most known for:
“I think when it comes down to marketing, you’re really talking about storytelling and the narrative, and eliciting a response from a targeted demographic. There’s a lot of beautiful pieces that come out of our shop, but we don’t just create something and throw it against the wall and hope that it sticks, because that’s sort of subjective art. And the difference between art and marketing is if you’re putting something out into the marketplace, that is educating somebody. That is eliciting a response from them. So, I think, really at the core of what we do, I think Gladstone really understands how to tell stories. […] If we can’t tell a story with one line of copy, or one image, or a 15-second teaser post – then we’re not doing our jobs.” - Jeremy Gladstone
https://www.livabl.com/articles/news/livabl-launch-episode-8-jeremy-gladstone
The most important parts of brand communications
When choosing a creative agency, it's vital that the strategy and creative teams work hand-in-hand to ensure a seamless process and end product. Top creative agencies around the world do this well, and Gladstone Media is no exception. From the initial kick-off call with our creative director and account management team, both based in Toronto, your business goals will be assessed and planned for with each step and milestone.
On the human element of marketing:
“If you look at our work, it celebrates lifestyle more than most – and humans, and evoking that feeling of ‘Dude, we’re selling things to people that are going to be the biggest purchase that they’re ever going to make in their entire life.’ This is an emotional experience.” - Jeremy Gladstone
https://www.livabl.com/articles/news/livabl-launch-episode-8-jeremy-gladstone
On what well-planned branding brings to the marketplace:
“People make decisions based on expressions on how these properties align with their own value systems and their own style and their own grace. I use this analogy all the time. When you go and choose a bottle of wine, a lot of times you gravitate to the shape of a bottle – to the packaging and the way something is presented to you. And if someone is going to have the style and the grace to art direct the packaging and make a beautiful label and articulate the nuances of the mise en scene and the terroir of the wine on the label, then that’s probably an extension of the decisions they’re making deep into the wine, right? So, I always say if you’re authentic to a brand, and you’re packaging it in a beautiful way […] those are decisions that the developer is making that will probably run deep into what’s behind the walls.” - Jeremy Gladstone
https://livabl.podbean.com/e/episode-8-jeremy-gladstone/
We are a fearless marketing agency
Pushing boundaries provides opportunities for your brand to stand out from the competition. Our award winning team experiments with new strategies throughout campaigns to improve every facet for our customers - social media, a company's website, digital products, branding, and media planning. Finessing the final product is a hall mark of strong advertising agencies. As an agency based in Toronto, we are used to working with customers who demand the best creative and digital services from their agency.
Humans have migrated their lives to the digital space. It's critical that our marketing shifts there too. A complete marketing strategy has to embrace every possible medium, and connect every asset digitally to a single, unified narrative. The interactivity of the digital world makes this possible.
This team delivers tangible results
Gladstone Media's Toronto list of clients continues to grow each year. Companies keep coming back for new campaigns because of the ease of working with this team on everything - creative digital, branding, digital products, print design, seo, and more.
By winning awards for clients at the Nationals, BILD, and CHBA, we continue to grow in stature among real estate marketing agencies in Toronto Canada.
On what a typical launch looks like:
“I would say for our company, we’re working on a typical launch – a communications program and marketing program and branding – for twelve to eighteen months. And that’s everywhere from ideation of the name of the project, trying to figure out what the communication pillars are, [figuring out] what is the value add, or is there a transit story here? Really working on the underpinning of the communications that we want to communicate and then developing a brand system that articulates that through the marketplace. So, a very comprehensive media plan will exude this brand in all facets of media – social media, digital advertising, billboard campaigns, print campaigns, sometimes experiential campaigns or on-site campaigns.” - Jeremy Gladstone
https://livabl.podbean.com/e/episode-8-jeremy-gladstone/
Tailored Solutions for Diverse Industries
Toronto's economic diversity is reflected in its myriad industries, including finance, technology, healthcare, and more. A good digital creative agency understands the unique challenges and opportunities presented by each sector. By providing tailored solutions, these agencies ensure that their strategies resonate with the target audience and align with the specific goals of businesses operating in Toronto's diverse market.
Establishing a strong brand identity is crucial for success in any market, and Toronto is no exception. Brand strategy, from web design and digital strategies to public relations and media planning, must lead to business growth. A digital creative agency plays a central role in crafting and communicating a brand's identity across various digital channels. From designing compelling logos to developing a consistent brand voice, these agencies contribute to building a brand that resonates with its target audience and fosters loyalty in the competitive Toronto market.
Effective Digital Marketing Strategies
Observe the evolution from Facebook to Instagram to TikTok and don't miss the lesson: Compelling content is mandatory.
Toronto's consumers are digitally savvy, and businesses need to employ sophisticated marketing strategies to capture their attention. A good digital creative agency excels in developing comprehensive digital marketing strategies that encompass social media marketing, content marketing, email campaigns, and more. By leveraging data-driven insights, these agencies ensure that marketing efforts are not only creative but also effective in reaching and engaging the target audience.Generating sales through engaging creative marketing is our top priority for our clients.
Increasingly, our lives are navigated primarily through our phone screens. If it's Feed-worthy, we see it; if it's not, we don't. Facing these changes, marketing to new homebuyers requires a multi-pronged strategy where traditional assets drive the viewer into the digital space... itself an interconnected web of strategic content.
At Gladstone Media, we got ready for these changes, intentionally. We serve new media in the formats and places that people engage with. For us, that started with assembling the people who make these new kinds of engagements work
Portfolio of Motion
When it comes to film/video in particular, a digital strategy cannot solely consist of releasing a single two-minute promotional film. At Gladstone, leading up to a launch date, we release a series of strategically designed teasers using a plethora of media techniques. After launch, a program of further auxiliary assets kicks in to support the momentum.
Gladstone Media has a robust portfolio of original photography, mixed media and location photography, videography, modeling talent agency management, timelapse and hyperlapse videos, parallax animations, cinemagraphs, motion graphics, production design, set design, scripting, storyboarding, and narration. Gladstone Media stands out from the crowd of agencies due to our history, expertise, and performance in high end video productions. Our in-house video team can handle corporate films, sizzle reels, full motion-based campaigns, teasers, documentary-style films, product commercials, and more. Gladstone knows how to shoot and edit in style – and we always stay on budget.
We have experience working on location and in-studio at facilities across Toronto and in other cities, such as New York and Los Angeles.
Some of our key clients include Camrost Felcorp, Tridel, Marlin Spring, Mattamy Homes, Tribute Communities, Blackdoor Development Company, RioCan Living, Altree Developments, Tri-Con, EllisDon, Reserve Properties, and Alterra Developments. We have created complete campaigns for these condominium developers, as well as purpose-built rentals developed by BGO Living.
Some of the recent projects our team has worked on include Untitled by Pharrell Williams, Upper East Village, Exchange District, The Campbell, Brightwater, Stockyards District Residences, The Dawes, Arcadia District, Highland Commons, Clairea, Novus, and Verge.
Portfolio of Design
Gladstone Media’s portfolio of logo development, typeface, colour coordination, art directed lifestyle imagery and product photography demonstrates a cohesive and consistent aesthetic approach for prospective clients. Our boutique agency is full service, and includes an expert design studio that is capable of producing work for projects of any scale.
A mistake some make in marketing is to sink every effort into a single medium—the lion's share of a budget going to a single, splashy announcement video, for example. Even in the digital era, the story we tell has to be built for telling across platforms, in a single cohesive whole. That's why there's still room for subway ads and billboards. But we need to treat those static assets as portals that make it simple for consumers to connect to the whole, wider digital tale we want them to hear.
Portfolio of Copy and Strategy
From holistic strategies to complete, award-winning copywriting services, the Gladstone Media team is unbeatable. The strategic copy and strategy team at Gladstone Media is unbeatable. Our team of experts plan and execute projects from idea to execution, including initial naming, tagline/slogan development, competitive analysis benchmarking, target demographic research, mandate and positioning, communication pillars, multiphase release strategies, brochure writing, social media programming, print ad campaigns, speeches, press releases, advertorials, and more.
Search Marketing Agency
Gladstone Media’s digital marketing department handles advertising needs for clients across social media platforms as well as traditional digital ads seen on websites and in Google searches. From digital strategy to liaising with Meta (which owns Facebook and Instagram), the team handles creative digital content for all brands we work with.
SEO at the Core of Web Development
The ability of search engine optimization to increase web traffic and a brand’s position in Google search results cannot be underestimated. Using high-level tactics, including organic tactics and backlinking, our digital team can aid in improving your web traffic needs and business growth.
Small Team, Big Results
Our team is nimble and able to react quickly and efficiently to different business needs. The leadership of Gladstone Media ensures that every client and project receives precisely the account management and creative attention that is required. There is no one-size-fits-all approach – we are an advertising agencies that values every client and will cater to meet their specific needs in every case.
Handling Business from Across North America and Beyond
Though Gladstone Media is based in Toronto, we are open to business from clients across North America, and even as far as Europe and the Caribbean. Our work can be seen in New Jersey, and we are actively recruiting business in New York and Los Angeles. Our team will travel to the site locations to thoroughly research a project and then hold regular client update calls via Zoom or Teams.
Innovation and Clarity
Gladstone Media has developed a reputation as an agency that pushes the boundaries of innovation and creativity. Our clients appreciate that their agency of record embodies these values, bringing fresh ideas and innovative solutions to the table for any project or campaign. From visually stunning websites to engaging social media campaigns, our creative team can play a pivotal role in helping brands stay ahead of the curve and captivate their audience in a rapidly evolving marketing landscape.
Building Brand Identity
Our design studio and award-winning copywriting department is adept at establishing strong brand identities for clients. This is especially crucial for success in a market like Toronto. Our team plays a central role in crafting and communicating across various digital channels and OOH channels. We create compelling eye-catching logos and strong communication pillars that help to develop a consistent brand voice. Our work consistently resonates with target audiences and has been vital in driving sales and awareness for our clients.
Effective Digital Marketing Strategies:
Today's digital strategists must understand the arcane art of getting compelling content to the top of people's watchlists, as well as capably analyze metrics on that content for what is producing engagement.
Our Strategy department is savvy in crafting plans that utilize non-digital and digital advertising. When combined, these capture all facets of a target audience, whether digital natives or not. Gladstone Media excels in developing comprehensive digital marketing strategies that encompass social media marketing, content marketing, email campaigns, and more. We are adept at leveraging data-driven insights that help shape strategies and directs marketing budgets.
Responsive Web Design:
Good marketing in the digital era is a single story told in innovative ways across a web of interconnected assets. We recruited the kind of experts who can watch over the story as it reiterates across the whole.
It’s no surprise that consumers are interacting with brands on their handheld digital devices more than ever. We ensure that all digital advertising and marketing works across all platforms, whether mobile or desktop. We place a strong focus on responsive web design, which is essential in keeping the attention of our target audience. Our web development team creates websites that provide a seamless and enjoyable user experience, which not only enhances user satisfaction but also positively impacts search engine rankings, a crucial factor in the digital realm.
