This shift marks a response to the declining demand for pre-construction condominiums. Foreign investors, who once played a pivotal role in driving the Greater Toronto Area’s (GTA) condo boom, are now stepping back, deterred by shrinking returns. Rather than abandoning these projects, developers are looking to cities like Manhattan for inspiration, where purpose-built rental housing designed for long-term tenants has long been a staple of the housing market.

A successful low-rise campaign educates the prospective buyer on all the nuances of the home, the area, the finishes, and the value. While high-rise buyers might prioritize the math of the transaction above all, the low-rise client often considers factors like having a car, making walkability less crucial. Ultimately, it’s about telling a story—understanding what you’re selling and effectively communicating it. Buyers choose homes based on want, need, and how well the brand, product, and area resonate with them. A mid-century modern home differs vastly from a Scandinavian one, just as a Brampton home differs from a Thornhill home.

At Gladstone Media, our deep appreciation for the written word, marketing communications, and the art of graphic design is unmistakable—it oozes out of every aspect of our work. Typography, in particular, holds a special place in our creative process, serving as both a functional and artistic element that elevates every campaign we undertake. From a young age, I’ve been captivated by how we connect and communicate—whether through the movie posters I was fascinated with in the 90s (a lost art form, as far as I’m concerned) or the painted messaging on the window of my local fishmonger. This fascination has grown into a lifelong passion, and one that influences every aspect of my work.

As we all know, the world is upside down at the moment and everything feels increasingly disjointed. Pausing to find gratitude and beauty becomes an act of rebellion and sometimes guilt ridden. This blog is a testament to the arts, culture, and the fleeting moments that lift our spirits and underscore our shared experiences. Recently, my faith in humanity has been rejuvenated through the transcendent power of live music.

In the vibrant heart of Toronto, a city renowned for its dynamic real estate market and iconic skyline, our team at Gladstone Media recently undertook a campaign that blurred the lines between reality and satire, while casting a spotlight on a critical urban issue: the Toronto housing crisis. “290 Bremner BLVD – The residences of the CN Tower ,” initially conceived as an April Fools’ prank, evolved into a compelling narrative to foster dialogue on the availability of quality, affordable housing in our beloved city.