101 St. Clair Ave. W. — Camrost Felcorp


Communications Strategy / Identity / Media Strategy / Media Buy / Social Media Content / Digital Ad Management / Signage Campaign / Print Collateral / Brochure Design / Digital Advertising / Film / Web Design/Development / Copywriting / Photography




Camrost Felcorp


Architectural & Real Estate

For this refined purpose built rental project in the heart of Toronto’s Midtown neighbourhood, we wanted to create a brand that would emote the sophistication of a luxury hotel. The result was branding with gold tones and contrasting serif and sans serif fonts to reinforce elegance and hierarchy. We applied the logo—a sleek leaf-like icon with characteristics of a building—in patterns throughout all collateral materials to tie everything together in a single and memorable graphic element.

Renderings by NormLi

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