Exchange District was a three-part condominium launch of a master-planned community designed as a new hub for downtown Mississauga. We were tasked with the challenge of creating a brand story that would continuously excite and engage new audiences with the launch of each new tower in this community.

We created an Eastern-inspired campaign with a logo that emulated the building, neon signs popular in Japanese culture, and also represented the E, D, and M in “Exchange District Mississauga.” Set against the backdrop of a stark black, we chose colour pops to represent each tower while mimicking the architectural design of the buildings themselves. The final product was a striking, electric campaign that used colour, texture, and nightlife allure to engage investors and young residents alike.